Festive Warmth - Keerthi Reddy talks with You & I

She is the force behind Hyderabad’s latest designer store, who believes that style is something that is truly personal and the one aspect of life that one can have full control over. Her store gives ample choice to ladies who want to look their best. Here, we chatted with the elegant lady on what her plans for this Ugadi are.

Tell us something about yourself.
I am a patient listener and a go-getter. I never rush into things in haste and then regret it later. I am a dutiful mother and a lover of nature.

How did the idea to start a multi designer store come about?
As the fashion market continues to become more competitive and demanding, I believed that this is the time to venture into a multi-designer project catering to the fast evolving aspirational and suave clientele in Hyderabad.

Ugadi is around the corner. What does the festival mean to you?
Festivals are important to give a meaningful boost to our lives. Ugadi brings so much positivity in and around me, as it signifies that life is a mixture of all emotions and the idea is to learn how to stay composed during all these phases. It’s a day of joy, happiness, aspirations, and hope.

What are some of the traditions you follow around the festival? And how do you plan to celebrate this year?
Ugadi is the first day of the New Year. I start the day by preparing Ugadi Pachadi, as it is the typical dish associated with the festival. This is followed by traditional festival cuisine, and then seeking blessings from elders and praying for good health and prosperity in the coming year.

What does style mean to you and who are your favourite designer?
Style is more than what you wear. To me, it’s one of the few things you can control in a world you can’t control. It has a lot to do with confidence and knowing who you are. Anamika Khanna is my favourite designer.

What are your other hobbies and passions?
My other passion is interior designing, and I have designed and executed some projects.                     – as told to Suneela