Serena Williams Launches Her Own Fashion Line

The athlete and fashion designer, Serena Williams, recently launched her very own fashion line. After winning a Grand Slam match at the French Open, this is the second biggest news that broke about her. Having collaborated with brands like HSN and Nike previously, she debuted in the fashion world with her collection labeled Serena on the website www.serenawilliams.com. Prices range from $35-$250.

The collection includes easy-to-wear outfits, like a black turtleneck crop top, an olive green slip dress, and other pieces branded with her "S" logo. "The customer is a girl or a woman who believes in herself, or wants to believe in herself; maybe she’s feeling unconfident that day," Williams shares. "And someone that is unapologetically themselves, and that maybe they stand out; maybe they stand out because they are strong or they’re beautiful or they want to not be the norm. Our woman is someone who looks at fashion as a compass to show who they are, to show what they are", she concludes.

Williams took to Instagram to launch the brand. She wrote a sincere message about how she feels to finally share her own fashion collection.

--Sumana Reddy