The Weeknd has cut ties with H&M after the retailer’s website posted a photo of a black child wearing a hoodie that read, “Coolest Monkey in the Jungle.”
The singer tweeted on Monday, "Woke up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with H&M anymore."
‘The Roots’’ Questlove also voiced his disgust writing “I'm sure the apologies are a coming," on Instagram. "And the ads will be pulled. I'm certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something...wanna take a guess?"
The company apologized stating “We sincerely apologize for offending people with this image of a printed hooded top. The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”
A rep for H&M also responded to the backlash in a statement to ‘Pitchfork’: “We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”